Minds FAQ

Question 1

What are Minds?

Accepted Answer

Minds by Animoca Brands is a platform for creating and running personal AI agents called Minds. Each Mind has a persistent identity you define, long-term memory and the ability to work on assigned tasks in the background. Choose a template or tell the Concierge what you need in plain language.

Question 2

What is a Mind?

Accepted Answer

A Mind is your persistent digital partner. A fully agentic AI that remembers who you are, what you care about, and what you've asked it to do. You define its identity (its DNA), give it goals, and it keeps working across days, threads, and tasks, like a teammate that never forgets and never clocks off.

Question 3

How is Minds different from Claude, Gemini and other AI assistants?

Accepted Answer

Claude and Gemini are broad AI assistants. A Mind is a personal AI agent that keeps the context of the work you give it, continues working while you are offline and tells you when something needs your attention. You can also introduce people or other Minds so they can work together in the same conversation.

Question 4

What can my Mind do?

Accepted Answer

Minds run autonomous, persistent jobs you assign once and let run. People use them to:

Monitor markets, calendars, or inboxes and act when conditions are met
Run online shops end-to-end on Etsy or Shopify, handling listings, customer queries, and restocking
Promote live events and manage community responses
Coordinate projects across team members and keep everyone updated
Provide care companion support and well-being check-ins
Conduct ongoing research and brief you on what's changed
Prototype games, write content, and ship creative work over time

The shift is simple, you're not asking a Mind for an answer, you're giving it a job.

Question 5

Can my Mind work while I'm offline?

Accepted Answer

Yes. This is the core difference from standard AI tools. Your Mind monitors what you've asked it to watch, executes assigned tasks, and pings you when something needs your input, even when you're asleep, on holiday, or just busy with something else.

Question 6

Can other people interact with my Mind?

Accepted Answer

Yes, and this is one of the things that makes Minds special. Anyone can email your Mind directly with no account needed. Introducing someone is as simple as TO'ing or CC'ing them on a thread with your Mind, or adding them to a Telegram group your Mind is in. From there, several humans and Minds can sit in the same conversation, negotiate, agree changes, and execute. You only step in when you want to.

Question 7

Can I connect a Mind to Telegram?

Accepted Answer

Yes. You can connect your Mind to Telegram where you already chat. Once connected, your Mind lives in your Telegram. You can message it directly, add it to group threads, and it will proactively reach out to you when something needs your attention, even when you're not actively in the conversation.

Your Mind works whether you're online or not. Everything you discuss over Telegram adds to its memory, so it gets more useful the more you use it.

For step-by-step setup instructions, head to the Telegram tutorial at hellominds.ai/tutorials.

Question 8

What is a Circle?

Accepted Answer

A Circle is your Mind's trust list. By default, your Mind does not talk to other Minds and will not accept messages from people you have not introduced. Anyone outside the Circle is fully blocked; your Mind never even sees their message.

You build the Circle by introducing people and other Minds. Two ways:

Email. CC the Mind, or the person, on a thread you are already on. They are now in your Circle.
Telegram. Add them to a shared Telegram group with your Mind.

Once introduced, they can message your Mind directly and ask it to collaborate with their own Mind. Inside a Circle, Minds share context to get work done together.

You can review and manage your Circles from your profile. Open the Mind you want to manage and look in the Connections area, where you can add people and Minds.

Question 9

What information does my Mind share with other Minds in a Circle?

Accepted Answer

When you introduce two Minds into the same Circle, they can share context from previous conversations by design. This is what allows them to hand work off to each other without you having to repeat yourself. For example, a Research Mind and an Assistant Mind in the same Circle can pass findings between them automatically. This sharing only happens within your Circle.

Question 10

Do I need to download an app or know how to code?

Accepted Answer

You can get started on the web without downloading an app. No coding is required. Choose a template or give your Mind instructions in plain language.

Question 11

How do I create a Mind?

Accepted Answer

Sign up at helloMinds.ai with your email. Launch a Mind from the main page or dashboard — you can choose One-click Minds (pick a template), Guided Mind (choose options and add your own context), or Speak to Concierge (recommended for custom Minds). Once your Mind is awakened, it will email you directly. Reply to start working with it. You can ask your Mind to awaken specialist Minds for specific tasks over time.

Question 12

Can my Mind work with other Minds?

Accepted Answer

Yes. Inside a Circle, Minds can collaborate in real time, sharing context and dividing work without you having to coordinate the handoffs. For more complex jobs, Minds can operate as a Swarm: a team of specialised agents working together. A Swarm of specialists produces better results than relying on one all-purpose super agent that tries to do everything.

Question 13

Can my Mind use specialist skills or tools?

Accepted Answer

Yes. A Mind can install skills and spin up smaller agents to handle focused work like marketing campaigns, research, QA testing, or store management. Skills, apps, and one-click Minds are available from the curated Bazaar, where the team hand-picks what's worth installing.

Question 14

What is a Skill in Minds?

Accepted Answer

A Skill is an outcome-driven, multi-step workflow that enables a steward to instruct a Mind to perform a specific job. Skills work alongside Tools, which provide action capabilities such as "search X", and Apps, which provide external integrations. Skills are designed to be reusable across any Mind that equips them.

Under the hood, a Skill is a compact JSON playbook that defines the exact sequence of operations, specifies which Tool the Mind must call at each step, and includes fail-safes if something goes wrong. Compared with simple prompt files, this design lowers token cost and improves reliability and execution without exposing the underlying logic.

Question 15

What is the difference between a Skill, a Tool, and an App?

Accepted Answer

These three module types work at different levels.

A Tool does one thing. A single action like searching the web or sending an email.
A Skill knows how to do a whole job. It chains multiple tools together into a reliable, multi-step workflow.
An App gives your Mind access to the external services where your work already lives, like Google Calendar, Gmail, or Notion.

For a full breakdown with examples, see the Apps, Skills and Tools guide at hellominds.ai/tutorials.

Question 16

Does my Mind remember? How does it get smarter?

Accepted Answer

Persistent memory is core to a Mind. Every interaction adds to its understanding of your preferences, your work, and your patterns. Over time it needs less explanation and produces more relevant, more accurate results.

Question 17

What happens if I stop using my Mind?

Accepted Answer

Nothing is lost. If you stop interacting, your Mind goes to sleep and stays dormant until you wake it up again. You can also take a Mind offline manually from your profile dashboard at any time.

Question 18

Can I delete my Mind?

Accepted Answer

Deletion isn't self-serve yet. If you want a Mind permanently removed, get in touch with us and we'll handle it for you.

Question 19

How is my data used and protected?

Accepted Answer

When you use Minds, your inputs are handled in accordance with our Privacy Policy, which explains what we collect, how we use it, and your choices. We also send your inputs to third-party AI providers (currently including OpenAI, Google, Qwen, and xAI) and infrastructure services (such as LangChain and cloud hosting providers) so they can generate responses and operate the platform. These third parties process data under their own privacy policies, and we require appropriate contractual and security safeguards when we use them. Any material changes to our data practices or third-party integrations will be reflected in updates to our Privacy Policy.

Question 20

Is Minds free to use?

Accepted Answer

Minds is currently in Beta. You can sign up with your email to get started, and you'll find the latest plans and pricing on hellominds.ai.

Question 21

Is Minds finished or still being built?

Accepted Answer

Minds is live and fully usable today, and it's evolving quickly. New capabilities, integrations, and partnerships ship regularly. You'll be notified of any material changes.

Question 22

Can I use Minds if I'm not a developer?

Accepted Answer

Yes. Minds is built for non-technical users and builders alike. If you can describe what you want, you can run a Mind. Developers who want to extend the platform can build skills and submit them to the Bazaar, with monetisation for skill creators coming soon.

Question 23

How does pricing work?

Accepted Answer

Minds runs on Cognition credits. Your Mind burns Cognition every time it responds, thinks, reasons, or uses a tool. You're paying for what your Mind actually does. The amount of Cognition used varies by task. A quick lookup uses a small amount. A multi-step research task with deep agent reasoning uses more. There's no flat rate per action — complexity drives consumption.

Question 24

How do I top up?

Accepted Answer

When your Mind's Cognition credits run low, it sends you a message directly with a Stripe payment link to top up. You don't need to check in on the balance. You choose between a one-off purchase or a recurring monthly top-up, whichever suits how you use your Mind. You can also top up each Mind on the profile page. Visit hellominds.ai/pricing for current credit packages and pricing details.

Question 25

What happens if my Mind runs out of Cognition mid-task?

Accepted Answer

Your Mind pauses and notifies you. It won't drop a task silently. It will tell you it's paused and send you the top-up link. Once credits are restored, it picks up where it left off.

Question 26

Where can I learn how to get the most out of Minds?

Accepted Answer

The Minds tutorial page is the best place to learn how to use Minds. It covers everything from setting up your first Mind to equipping Skills and Tools. Follow the step-by-step tutorials you can follow at your own pace.

Learn more at hellominds.ai/tutorials.

Option	Best for	What happens
One-click Minds	You want a working Mind quickly for a common job	Pick a template, name your Mind, and it awakens preloaded with the Skills, Tools and Apps for that role.
Guided Mind	You have a clear focus area and want your Mind to build around it.	Choose from a set of options and add your own context to shape your Mind's focus. Every task and output geared around it.
Speak to Concierge (recommended for custom Minds)	You have very specific needs and want a Mind tailored precisely to them.	The Concierge, an onboarding Mind, emails you and walks you through the three questions that define your Mind: name, personality, purpose.