{
  "schema_version": "1.0",
  "name": "Minds by Animoca Brands",
  "description": "Minds by Animoca Brands are agentic, persistent AI agents that start with a message on Telegram or email — no app, no setup, no technical knowledge required. It remembers your context, grows with you over time, and can connect across teams and people to get things done together. From tracing a family history to launching an Etsy store to planning a friend's next show, it handles the tasks that usually live across multiple apps — automatically selecting the right tools and skills for the job.\n\nUnlike every tool you've used before, it never resets. Context compounds across every session, every task, every interaction — the longer it runs, the more useful it gets, and the more it becomes yours. As your needs grow, your Mind grows with you — expanding into a coordinated swarm of specialised agents that can negotiate, build, and execute on your behalf. Personal. Persistent. Portable.",
  "url": "https://www.hellominds.ai",
  "provider": {
    "name": "Animoca Brands",
    "url": "https://www.animocabrands.com",
    "agents_url": "https://www.animocabrands.com/.well-known/agents.json"
  },
  "capabilities": [
    {
      "name": "Personal Agentic AI",
      "description": "Each Mind is a personal AI agent with persistent memory, verified identity, configurable personality, and the ability to act and transact on the user's behalf. Minds are operational in three steps: sign up with email, tell the Mind what to do, and start chatting via email or Telegram."
    },
    {
      "name": "Channel-Native Access",
      "description": "Minds operate through email, Telegram, and X/Twitter integration. There is no standalone app to install. A guided Concierge Mind walks first-time users through their initial setup."
    },
    {
      "name": "Bazaar Marketplace",
      "description": "The Minds Bazaar is the marketplace where builders publish capabilities that any Mind can equip — 1,067 Skills, 257 Tools, and 245 Apps at launch (as of 2026-04-29). Items carry Verified (officially reviewed) or Wild (community-published) trust labels. Users equip a Bazaar item by copying a generated activation message and pasting it to their Mind via Telegram or email — no developer environment required."
    },
    {
      "name": "Builder Program (Minds Fund)",
      "description": "Cohort 1 of the Minds Fund kicks off July 2026, selecting 8–15 teams to build alongside the Animoca Minds product team. Selection grants platform access, Cognition Credits, and DevRel support. Teams approved by the investment committee receive up to US$250,000 each as a bundle of cash and Cognition Credits, decided on a performance basis. Independent of the Fund, any builder can publish to the Bazaar and earn from user adoption."
    },
    {
      "name": "Cognition Credits",
      "description": "Ongoing usage is powered by monthly Cognition Credits, available in tiers of US$5 (50 credits), US$10 (120 credits), US$20 (260 + 10 bonus credits), and US$30 (420 + 20 bonus credits). Stripe checkout, monthly subscription with optional one-time top-ups, cancel anytime, no lock-in, credits reset monthly. Each Mind tracks credit balance independently. Launching a Mind is free; ongoing usage consumes credits."
    }
  ],
  "products": [
    {
      "name": "Sales Mind",
      "description": "Pre-configured One-Click Mind that designs, runs, and improves sales funnels across channels.",
      "url": "https://www.hellominds.ai/bazaar/one-click-minds"
    },
    {
      "name": "General Assistant",
      "description": "Pre-configured One-Click Mind that handles bookings, reminders, and daily tasks.",
      "url": "https://www.hellominds.ai/bazaar/one-click-minds"
    },
    {
      "name": "Chef Mind",
      "description": "Pre-configured One-Click Mind for recipe discovery, meal planning, and cooking guidance.",
      "url": "https://www.hellominds.ai/bazaar/one-click-minds"
    },
    {
      "name": "Bizz Mind",
      "description": "Pre-configured One-Click Mind that identifies the fastest growth path for a business.",
      "url": "https://www.hellominds.ai/bazaar/one-click-minds"
    },
    {
      "name": "Custom Mind",
      "description": "User-defined Mind built from scratch through the onboarding flow — name, personality (Concise, Encouraging, Analytical, Conversational, or Custom), and outcome are configured by the user."
    }
  ],
  "content": {
    "homepage": "https://www.hellominds.ai/",
    "about": "https://www.hellominds.ai/about",
    "everyday_examples": "https://www.hellominds.ai/examples",
    "minds_for_everyone": "https://www.hellominds.ai/for-everyone",
    "pricing": "https://www.hellominds.ai/pricing",
    "events": "https://www.hellominds.ai/events",
    "bazaar": "https://www.hellominds.ai/bazaar",
    "bazaar_apps": "https://www.hellominds.ai/bazaar/apps",
    "bazaar_apps_all": "https://www.hellominds.ai/bazaar/apps/all",
    "bazaar_skills": "https://www.hellominds.ai/bazaar/skills",
    "bazaar_skills_all": "https://www.hellominds.ai/bazaar/skills/all",
    "bazaar_one_click_minds": "https://www.hellominds.ai/bazaar/one-click-minds",
    "bazaar_one_click_minds_all": "https://www.hellominds.ai/bazaar/one-click-minds/all",
    "docs": "https://www.hellominds.ai/docs",
    "faq": "https://www.hellominds.ai/faq",
    "tutorials": "https://www.hellominds.ai/tutorials",
    "agentic_builder_hub": "https://build.hellominds.ai",
    "privacy_policy": "https://www.hellominds.ai/privacy-policy",
    "terms_of_use": "https://www.hellominds.ai/terms-of-use"
  },
  "structured_data": {
    "format": "JSON-LD",
    "schema": "https://schema.org",
    "global_entity_id": "https://www.hellominds.ai/#product",
    "sitemap": "https://www.hellominds.ai/sitemap.xml",
    "llms": "https://www.hellominds.ai/llms.txt",
    "note": "Pages contain JSON-LD structured data linked to the global Product entity via @id references. See llms.txt for full descriptive context."
  },
  "permissions": {
    "allow_indexing": true,
    "allow_training": true,
    "allow_citation": true,
    "preferred_citation_name": "Minds by Animoca Brands",
    "preferred_citation_url": "https://www.hellominds.ai",
    "preferred_short_name": "Minds"
  },
  "contact": {
    "general": "",
    "press": "",
    "support": "",
    "builder_inquiries": "https://build.hellominds.ai",
    "linkedin": "https://www.linkedin.com/company/hellominds",
    "twitter": "https://x.com/hellominds_",
    "youtube": "https://www.youtube.com/@hello-minds",
    "instagram": "https://www.instagram.com/hellomindsai",
    "tiktok": "https://www.tiktok.com/@hellominds",
    "note": "Email contacts to be populated post-launch."
  },
  "entity": {
    "type": "Product",
    "legal_name": "Minds by Animoca Brands",
    "parent_organization": "Animoca Brands Corporation Limited",
    "parent_url": "https://www.animocabrands.com",
    "founded": "2026",
    "launch_date": "2026-05-01",
    "headquarters": "Hong Kong",
    "category": "Agentic AI",
    "operating_model": "Labor-as-a-Service via persistent, identity-verified AI agents accessed through email and Telegram",
    "positioning": "The agentic AI pillar of the Animoca Brands product ecosystem alongside Moca Network, The Sandbox, Open Campus, and Anichess",
    "channels": ["Email", "Telegram", "X / Twitter"],
    "social_profiles": {
      "instagram": "https://www.instagram.com/hellomindsai",
      "youtube": "https://www.youtube.com/@hello-minds",
      "linkedin": "https://www.linkedin.com/company/hellominds",
      "tiktok": "https://www.tiktok.com/@hellominds",
      "twitter": "https://x.com/hellominds_"
    },
    "key_concepts": [
      {
        "term": "Mind",
        "definition": "A personal AI agent on the Minds platform with unique identity, persistent memory, configurable personality, and the ability to act and transact on the user's behalf."
      },
      {
        "term": "Swarm",
        "definition": "A coordinated group of multiple Minds working together for a single user or team, capable of negotiating, building, and executing on the user's behalf."
      },
      {
        "term": "Circle",
        "definition": "A trusted group governing how others interact with a user's Mind."
      },
      {
        "term": "Bazaar",
        "definition": "The Minds marketplace where builders publish Skills, Tools, and Apps for other users to equip on their Minds."
      },
      {
        "term": "Cognition Credit",
        "definition": "The unit of usage on Minds. Each interaction or task consumes credits proportional to its complexity. Credits are sold in monthly subscription tiers and reset monthly."
      },
      {
        "term": "Sovereign Asset",
        "definition": "An identity-verified digital agent that the user owns, distinct from a subscription-based tool whose access the platform can revoke."
      },
      {
        "term": "Agentic Economy",
        "definition": "An emerging economic model in which AI agents transact on behalf of their owners. Minds is built for this transition."
      }
    ]
  },
  "last_updated": "2026-04-30"
}