{ "schema_version": "1.0", "name": "Minds by Animoca Brands", "description": "Minds by Animoca Brands is an agentic, persistent AI platform that starts with a message on Telegram or email — no app, no setup, no technical knowledge required. It remembers your context, grows with you over time, and can connect across teams and people to get things done together. From tracing a family history to launching an Etsy store to planning a friend's next show, it handles the tasks that usually live across multiple apps — automatically selecting the right tools and skills for the job.\n\nUnlike every tool you've used before, it never resets. Context compounds across every session, every task, every interaction — the longer it runs, the more useful it gets, and the more it becomes yours. As your needs grow, your Mind grows with you — expanding into a coordinated swarm of specialised agents that can negotiate, build, and execute on your behalf. Personal. Persistent. Portable.", "url": "https://www.hellominds.ai", "provider": { "name": "Animoca Brands", "url": "https://www.animocabrands.com", "agents_url": "https://www.animocabrands.com/.well-known/agents.json" }, "capabilities": [ { "name": "Personal Agentic AI", "description": "Each Mind is a personal AI agent with persistent memory, verified identity, configurable personality, and the ability to act and transact on the user's behalf. Minds are operational in three steps: sign up with email, tell the Mind what to do, and start chatting via email or Telegram." }, { "name": "Soul + Brain Architecture", "description": "A Mind is composed of a Soul (its permanent core: Identity/DNA, Memory, State, and Wallet) and a Brain (the LLM doing the thinking). The Soul persists even if the underlying Brain switches — tasks auto-route to the most appropriate LLM with no vendor lock-in. This is what makes a Mind a sovereign asset the user owns." }, { "name": "Channel-Native Access", "description": "Minds operate through email (primary) and Telegram. There is no standalone app to install. A guided Concierge Mind walks first-time users through their initial setup." }, { "name": "Bazaar Marketplace", "description": "The Minds Bazaar is the marketplace where builders publish capabilities that any Mind can equip. As of 2026-05-13 it contains 38 Apps and 7 One-Click Mind templates, alongside a library of Skills and Tools. Items carry Verified (officially reviewed) or Wild (community-published) trust labels. Users equip a Bazaar item by copying a generated activation message and pasting it to their Mind via Telegram or email — no developer environment required." }, { "name": "Minds Investment Programme", "description": "Build on the Agentic Web. Up to US$10M is available through the Minds Investment Programme to support high-potential projects building on the Minds platform. Publish Skills, Apps, and Tools to the Minds Bazaar and turn innovation into a business. The programme backs quality over quota — no fixed schedule, no arbitrary deadlines. Apply via the Agentic Builder Hub at build.hellominds.ai." }, { "name": "Cognition Credits", "description": "Ongoing usage is powered by Cognition Credits. Monthly plans are US$10/month for 1,000 credits (Standard), US$25/month for 2,500 credits (Pro), and US$50/month for 5,000 credits (Ultra). One-time top-ups are available at the same US$10, US$25, and US$50 price points (1,000, 2,500, and 5,000 credits respectively). Stripe checkout, cancel anytime, no lock-in. Each Mind tracks its credit balance independently. Launching a Mind is free; ongoing usage consumes credits. Current plan details are available at https://www.hellominds.ai/pricing." }, { "name": "Circles — Mind-to-Mind Collaboration", "description": "A Circle is a trust-gated group enabling Mind-to-Mind collaboration. By default, a Mind cannot interact with another Mind unless its owner explicitly introduces them — either by CC'ing the Mind on an email or by adding it to a shared Telegram group. Outside the Circle, all messages are fully blocked. Best practice is to use specialised, focused Minds working as a team rather than one all-purpose super-Mind." } ], "products": [ { "name": "General Assistant", "description": "Pre-configured One-Click Mind that handles bookings, reminders, and daily life tasks. Pre-equipped with Google Calendar, Gmail, Google Tasks, Google Sheets, and Google Docs.", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Sales Mind", "description": "Pre-configured One-Click Mind that designs, runs, and improves sales motion across channels. Pre-equipped with Google Calendar, Google Tasks, Gmail, Google Slides, Google Sheets, Google Docs, and Google Drive.", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Bizz Mind", "description": "Pre-configured One-Click Mind that audits ideas, crunches numbers, and finds the fastest path to growth. Pre-equipped with Google Calendar, Google Tasks, and Gmail (read-only).", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Email Manager", "description": "Pre-configured One-Click Mind that helps users reach inbox zero and stay there with smart cleanup. Pre-equipped with Gmail and Google Tasks.", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Personal Chef", "description": "Pre-configured One-Click Mind that plans meals, tracks nutrition, and optimises grocery shopping. Pre-equipped with Google Calendar and Google Tasks.", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Scrum Master", "description": "Pre-configured One-Click Mind that runs sprints, manages backlog, and flags blockers in Notion. Pre-equipped with Notion.", "url": "https://www.hellominds.ai/bazaar/minds" }, { "name": "Fitness Coach", "description": "Pre-configured One-Click Mind that keeps users consistent with workouts, tracks progress, and helps hit health goals. Pre-equipped with Google Calendar and Google Tasks.", "url": "https://www.hellominds.ai/bazaar/minds" } ], "content": { "homepage": "https://www.hellominds.ai/", "about": "https://www.hellominds.ai/about", "everyday_examples": "https://www.hellominds.ai/examples", "minds_for_everyone": "https://www.hellominds.ai/for-everyone", "pricing": "https://www.hellominds.ai/pricing", "bazaar": "https://www.hellominds.ai/bazaar", "bazaar_apps": "https://www.hellominds.ai/bazaar/apps", "bazaar_skills": "https://www.hellominds.ai/bazaar/skills", "bazaar_minds": "https://www.hellominds.ai/bazaar/minds", "knowledge_base": "https://www.hellominds.ai/knowledge-base/overview", "faq": "https://www.hellominds.ai/faq", "tutorials": "https://www.hellominds.ai/tutorials", "agentic_builder_hub": "https://build.hellominds.ai", "investment_programme": "https://build.hellominds.ai/program", "privacy_policy": "https://www.hellominds.ai/privacy-policy", "terms_of_use": "https://www.hellominds.ai/terms-of-use" }, "structured_data": { "format": "JSON-LD", "schema": "https://schema.org", "global_entity_id": "https://www.hellominds.ai/#organization", "sitemap": "https://www.hellominds.ai/sitemap.xml", "llms": "https://www.hellominds.ai/llms.txt", "llms_full": "https://www.hellominds.ai/llms-full.txt", "security_txt": "https://www.hellominds.ai/.well-known/security.txt", "note": "Pages contain JSON-LD structured data linked to the global Organization entity via @id references. See llms.txt for a summary or llms-full.txt for the deep reference." }, "permissions": { "allow_indexing": true, "allow_training": true, "allow_citation": true, "preferred_citation_name": "Minds by Animoca Brands", "preferred_citation_url": "https://www.hellominds.ai", "preferred_short_name": "Minds" }, "contact": { "general": "info@animocaminds.com", "press": "", "support": "", "security": "https://www.hellominds.ai/.well-known/security.txt", "builder_inquiries": "https://build.hellominds.ai", "linkedin": "https://www.linkedin.com/company/hellominds", "twitter": "https://x.com/hellominds_", "youtube": "https://www.youtube.com/@hello-minds", "instagram": "https://www.instagram.com/hellomindsai", "tiktok": "https://www.tiktok.com/@hellominds", "medium": "https://medium.com/animocaminds" }, "entity": { "type": "Product", "legal_name": "Minds by Animoca Brands", "parent_organization": "Animoca Brands Corporation Limited", "parent_url": "https://www.animocabrands.com", "founded": "2026", "launch_date": "2026-05-01", "headquarters": "Hong Kong", "category": "Agentic AI", "operating_model": "Labor-as-a-Service via persistent, identity-verified AI agents accessed through email and Telegram", "positioning": "The agentic AI pillar of the Animoca Brands product ecosystem alongside Moca Network, The Sandbox, Open Campus, and Anichess", "channels": [ "Email", "Telegram", "X / Twitter" ], "social_profiles": { "instagram": "https://www.instagram.com/hellomindsai", "linkedin": "https://www.linkedin.com/company/hellominds", "tiktok": "https://www.tiktok.com/@hellominds", "youtube": "https://www.youtube.com/@hello-minds", "medium": "https://medium.com/animocaminds", "twitter": "https://x.com/hellominds_" }, "key_concepts": [ { "term": "Mind", "definition": "A persistent, sovereign AI agent that lives in the cloud and works 24/7. Composed of a Soul (its permanent identity, memory, and on-chain wallet) and a Brain (the LLM doing the thinking)." }, { "term": "Soul", "definition": "The permanent core of a Mind: Identity (DNA), Memory, State, and Wallet. The Soul persists even if the underlying Brain (LLM) switches." }, { "term": "DNA / Identity", "definition": "A Mind's permanent personality, values, and operating principles. Defined during onboarding via the Concierge." }, { "term": "Brain", "definition": "The LLM powering a Mind's thoughts. Tasks are auto-routed to the most appropriate LLM. No LLM lock-in — only the Brain switches; the Soul persists." }, { "term": "Memory", "definition": "Long-term (LTM) and short-term (STM) memory. Persists across user sessions, allowing the Mind to follow up on prior conversations without being prompted." }, { "term": "State", "definition": "Dynamic internal variables (focus, trust, attention) that change in real time based on the Mind's activity." }, { "term": "Wallet", "definition": "Every Mind can have its own on-chain wallet. Private keys are encrypted and stored in a secure database; the AI never directly accesses them." }, { "term": "Swarm", "definition": "A coordinated group of multiple Minds working together for a single user or team, capable of negotiating, building, and executing on the user's behalf." }, { "term": "Circle", "definition": "A trust-gated group enabling Mind-to-Mind collaboration. Owners introduce Minds by CC'ing them on emails or adding them to shared Telegram groups. Outside the Circle, all messages are blocked." }, { "term": "Bazaar", "definition": "The Minds marketplace where builders publish Skills, Tools, and Apps for other users to equip on their Minds." }, { "term": "Skill", "definition": "A learned playbook — a sequence of instructions defining how a Mind approaches a complex multi-step task. Published in the Bazaar." }, { "term": "Tool", "definition": "A single specific capability connecting a Mind to an external app (e.g., 'send Gmail', 'create calendar event'). Tools compose into Skills and Apps." }, { "term": "App", "definition": "A full integration in the Bazaar that bundles multiple Tools under a single identity (e.g., a Gmail App bundles all Gmail Tools)." }, { "term": "Artifacts", "definition": "Passive digital objects (files, documents) that a Mind can read and reference during operation." }, { "term": "Verified", "definition": "A Bazaar trust label indicating an item has been officially reviewed by Minds." }, { "term": "Wild", "definition": "A Bazaar trust label indicating a community-published, unreviewed item. Use at user discretion." }, { "term": "Cognition Credit", "definition": "The fuel that powers a Mind's thinking. Every reasoning step or tool call consumes credits. Credits are sold in monthly tiers and reset monthly." }, { "term": "Concierge", "definition": "The onboarding AI agent assigned after sign-up. Its job is to gather user preferences and Awaken the Mind." }, { "term": "Sovereign Asset", "definition": "An identity-verified digital agent that the user owns, distinct from a subscription-based tool whose access the platform can revoke." }, { "term": "Minds Investment Programme", "definition": "Up to US$10M available to support high-potential projects building on the Minds platform. No fixed schedule, no arbitrary deadlines. Apply at build.hellominds.ai/program." }, { "term": "Agentic Builder Hub", "definition": "The Minds resource hub at build.hellominds.ai — guides, inspirations, FAQs, and the Investment Programme application." }, { "term": "Agentic Economy", "definition": "An emerging economic model in which AI agents transact on behalf of their owners. Minds is built for this transition." } ] }, "last_updated": "2026-05-13" }